Subsect

Internal trend-research tooling

Subsect is a single-operator internal tool that aggregates publicly available trend signals across multiple platforms — Pinterest, Reddit, Etsy, and Google Trends — into per-brand briefs that guide product and content direction for a small portfolio of consumer brands.

What it does

• Pulls trending-keyword and public trend data from connected platform APIs on demand.
• Correlates signals across platforms to surface cross-platform momentum.
• Generates concise creative briefs per brand from the aggregated signals.

Pinterest integration

Each brand connects its own Pinterest business account via OAuth. Subsect reads aggregate trending keywords and the connected account's own boards, pins, and username to inform that brand's research. No third-party user data is accessed, and no data is shared with anyone.